[re]wired with AI
Selling Your AE Services in an AI‑Enabled World
Veteran AE marketer David A. Stone returns to show how today’s AI tools are transforming business development and client relationships.
Why this matters
When I wrote [re]wired in 2015, the industry was recovering from the Great Recession. The principles it describes are still strong and enormously useful to your firm today.
Now, a decade later, we’re adapting again — this time to AI.
This new book shows AE leaders and marketers like you how to harness the tremendous power of AI without losing your all-important human touch.
the original [re]wired - 2015
[re]wired with AI - 2026
About the author
Trained as an architect and later recognized as one of the AE profession’s leading marketing thinkers, I’ve spent more than 30 years helping architecture and engineering firms strengthen their marketing, business development, and client relationships. My background as a practicing architect allowed me to bridge the worlds of design and business strategy, speaking at conferences worldwide and authoring over 20 books — including the industry favorite [re]wired: Selling Your AE Services in a Post‑Recession World.
Although I call myself retired these days, I couldn’t resist exploring how artificial intelligence is reshaping AE marketing. My new book, [re]wired with AI: Selling Your AE Services in an AI‑Enabled World, shares practical insights on how firms can embrace emerging technology without losing the human touch that drives real client connection.
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